HIMAX Electronics, HiMAXBATT & HiMASSi: What’s the Difference?
Introduction
If you have visited different HIMAX websites or come across our battery products online, you may have seen several names: HIMAX Electronics, HiMAXBATT®, and HiMASSi®.
So, what is the relationship between them?
Shenzhen Himax Electronics Co., Ltd. is our company and manufacturing entity in Shenzhen, China, responsible for battery R&D, engineering, and production.
HiMAXBATT® is our global battery brand, focused on custom battery products and OEM/ODM battery solutions for customers worldwide.
HiMASSi® is the battery brand of our Australian subsidiary, Himax Electronics Pty Ltd, primarily serving customers in the Australian market.
Although these names serve different roles and markets, they are connected through the same broader battery business, engineering expertise, and manufacturing capabilities.
This article explains how HIMAX Electronics, HiMAXBATT®, and HiMASSi® are related, what each name represents, and where you may encounter them when working with us.
- HIMAX Electronics: Our Company and Manufacturing Entity
Shenzhen Himax Electronics Co., Ltd. is based in Shenzhen, China, and focuses on rechargeable battery R&D, engineering and manufacturing.
For us, a battery project usually starts with a piece of equipment rather than with a battery model.
Where will the battery be installed?What voltage does the equipment need?How much current does it draw during normal operation?Does it require higher current during startup?How long should it operate?How much space is available?What charging system will be used?What kind of working environment will the battery face?
The answers to these questions shape the battery design.
Depending on the project, our engineering work may involve:
- Battery chemistry selection
- Cell format selection
- Series and parallel configuration
- Voltage and capacity design
- Continuous and peak current requirements
- Battery dimensions and installation space
- Connector and cable configuration
- PCM or BMS protection
- Charging requirements
- Communication interfaces
- Operating temperature
- Enclosure design
- Prototype development
- Testing and production
This is why we see custom battery manufacturing as more than cell assembly.The battery needs to be designed around the equipment.
Our manufacturing and engineering capabilities cover several rechargeable battery technologies, including:
- Lithium-ion Battery
- LiFePO4 Battery
- Lithium-Polymer Battery
- Ni-MH Battery
From initial requirements and product design to sample development, testing and volume production, we work with each project according to its actual requirements.
- HiMAXBATT®: Our Global Battery Brand
HiMAXBATT® is the battery brand of Shenzhen Himax Electronics Co., Ltd., primarily serving customers in global markets.
We work with equipment manufacturers, product developers and industrial customers that need battery packs designed around a specific product or application.
Many projects start with a simple request:“We need a 24V battery.”Or:“We currently use a 10Ah battery and want something lighter.”
These are useful starting points, but they are rarely enough to define the right battery.
Imagine three different devices that all require a nominal 24V battery.One may operate continuously at a relatively low current.Another may drive a motor and require much higher current during startup.A third may have very limited internal space and require a specific battery shape and connector location.
All three are 24V applications, but the correct battery design for each can be completely different.That is why we do not look at voltage and capacity alone. We first understand the equipment and its operating conditions, then evaluate the cell chemistry, configuration, protection system and mechanical structure.
Our goal is not simply to provide a battery. It is to help develop a battery that works properly with the equipment it powers.
2.1 What Does HiMAXBATT® Provide?
HiMAXBATT® focuses on customized battery products and OEM/ODM battery solutions.
Depending on the project, a battery pack may be developed around requirements such as:
- Cell chemistry
- Cell format
- Voltage
- Capacity
- Discharge current
- Battery dimensions
- Series and parallel configuration
- Connectors and cables
- Protection requirements
- Charging method
- Communication functions
- Housing and mechanical structure
Different battery technologies can be selected according to the equipment and application.
LiFePO4 Battery
LiFePO4 batteries are often considered when stable operation, safety characteristics and long cycle life are important.
Typical applications include:
- UPS
- Golf carts
- Electric wheelchairs
- Low-speed electric vehicles
- Marine auxiliary equipment
- RV auxiliary power
- Industrial equipment
- Outdoor equipment
LiFePO4 is also commonly considered for lead-acid replacement projects.When replacing a lead-acid battery, however, matching the nominal voltage is only the beginning.The complete system may also need to be checked for:
- Charging voltage
- Charger compatibility
- Peak current
- Controller requirements
- Battery compartment dimensions
- Protection system
- Operating temperature
- Wiring and connectors
A successful lead-acid replacement is therefore not simply a change of battery chemistry. It is a matter of ensuring that the new battery works correctly with the existing equipment.
Lithium-ion Battery
Lithium-ion batteries offer a wide range of cell specifications and formats and are used in many portable and industrial products.Common cylindrical cell formats include 18650 and 21700.
Applications may include:
- Security equipment
- Portable industrial equipment
- Communication equipment
- Monitoring devices
- Emergency equipment
- Electronic equipment
The final battery configuration can be adjusted according to required voltage, capacity, discharge capability and available installation space.
Lithium-Polymer Battery
Lithium-polymer batteries use pouch cells and offer greater flexibility in terms of thickness and shape.This can be especially useful for products with:
- Limited internal space
- Thin housings
- Irregular battery compartments
- Tight weight constraints
- Customized battery dimensions
Applications may include:
- Portable medical equipment
- Portable testing instruments
- Handheld devices
- Wearable electronics
- Compact electronic equipment
- Drones
For these applications, the battery often needs to be considered together with the mechanical design of the final product.
Ni-MH Battery
Ni-MH batteries remain relevant to certain industrial, electronic and replacement applications.
Typical applications include:
- Emergency lighting
- Measuring instruments
- Industrial equipment
- Communication equipment
- Electronic devices
- Replacement projects for traditional Ni-Cd battery systems
The charging and protection approach for Ni-MH batteries is different from that used with lithium battery systems.For this reason, the battery configuration and charging requirements should be evaluated according to the equipment rather than simply applying a lithium-style BMS architecture.
2.2 Where Are HiMAXBATT® Battery Solutions Used?
Because every piece of equipment has different power requirements, custom battery solutions can serve a wide range of applications.
Medical Equipment
Medical equipment may require a combination of stable power delivery, reliable operation, compact dimensions and suitable operating time.
Applications may include:
- Patient monitoring equipment
- Portable diagnostic equipment
- Infusion equipment
- Rehabilitation equipment
- Portable respiratory equipment
- Mobile medical terminals
- Emergency medical equipment
Industrial Equipment
Industrial equipment may need to operate for long periods and remain stable under demanding conditions.
Applications may include:
- Industrial automation equipment
- Inspection instruments
- Measurement equipment
- Remote monitoring equipment
- Industrial control terminals
- Portable industrial equipment
UPS and Backup Power
Battery packs used in UPS and backup-power equipment may need to balance capacity, discharge capability, operating time, charging requirements and available space.
Golf Carts and Electric Mobility
Golf carts and other low-speed electric vehicles may require repeated cycling as well as relatively high current during startup and acceleration.
For lead-acid replacement projects, it is important to evaluate the battery together with:
- System voltage
- Peak current
- Continuous current
- Charger compatibility
- Battery compartment
- Vehicle controller
- Protection system
Marine and Outdoor Equipment
Marine and outdoor applications can place additional requirements on:
- Weight
- Space
- Vibration
- Temperature
- Operating environment
- Long operating periods
The final battery design should reflect the actual equipment and its working conditions.
- HiMASSi®: Our Battery Brand for the Australian Market
HiMASSi® is a battery brand of our Australian subsidiary, Himax Electronics Pty Ltd, and primarily serves the Australian market.
HiMASSi® is supported by the battery R&D, engineering and manufacturing capabilities of the Shenzhen organization.
Depending on the project, the Australian business can support:
- Custom battery requirements
- Product selection
- OEM/ODM projects
- Technical communication
- Sample coordination
- Production coordination
The main distinction is the market served:
- HiMAXBATT®→ global market
- HiMASSi®→ primarily Australian market
Both are connected to the broader battery engineering and manufacturing capabilities of HIMAX Electronics.
- HIMAX Electronics, HiMAXBATT® and HiMASSi® at a Glance
| Name | What it represents | Main role | Main market |
| Shenzhen Himax Electronics Co., Ltd. | Company and manufacturing entity | Battery R&D, engineering and production | Global |
| HiMAXBATT® | Battery brand of Shenzhen Himax Electronics | Custom battery products and OEM/ODM solutions | Global |
| HiMASSi® | Battery brand of Himax Electronics Pty Ltd | Battery products and project support | Primarily Australia |
The simplest way to remember the relationship is:
- HIMAX Electronicsis our company and manufacturing entity.
- HiMAXBATT®is our global battery brand.
- HiMASSi®is our battery brand primarily serving Australia.
If you come across different names in our materials, they are not unrelated businesses. They simply represent different parts of our company and market structure.
- Why You May See Different HIMAX Names
Depending on where you first encounter us, you may see the company name, the global battery brand or the Australian-market battery brand.
For example:
- Company and manufacturing information may appear underHIMAX Electronics.
- Global battery products and customized battery solutions may appear underHiMAXBATT®.
- Australian-market battery products and projects may appear underHiMASSi®.
This is why the name you see may vary from one website or project document to another.The important point is that the underlying battery R&D, engineering and manufacturing capabilities are connected.
- Which HIMAX Website Should You Visit?
Each of our three websites has a different focus.
himaxelectronics.com
Our company and manufacturer websiteHere, you can learn more about:
- Our company
- Battery R&D
- Engineering capabilities
- Manufacturing
- OEM/ODM manufacturing
- Product capabilities
If you want to understand Shenzhen Himax Electronics Co., Ltd. as a battery manufacturer, this is the best place to start.
himaxbatt.com
The HiMAXBATT® global battery brand websiteHere, you can explore:
- Custom batteries
- Battery products
- Battery applications
- OEM/ODM services
- Technical information
If you are looking for custom battery solutions for global projects, this is the main HiMAXBATT® website.
himaxelec.com.au
Our Australian market websiteThis website is associated with Himax Electronics Pty Ltd and the HiMASSi® battery brand and focuses on the Australian market.If your project is primarily based in Australia, you can find relevant product and project information here.
- Why the Company Behind the Battery Matters
A battery pack may look like a finished product, but successful battery development often involves much more than assembling cells.
A custom project may begin with:Equipment requirementsand continue through:Battery chemistry → Cell configuration → Electrical design → Protection → Mechanical integration → Prototype → Testingbefore reaching:Volume production and ongoing supply.
For OEM and ODM projects, this process matters even more because the battery may become an integrated part of the final equipment.
That is why we always look beyond the battery label and ask a more important question:Will this battery work properly with the equipment?
A good battery is not simply a pack with the right voltage and capacity.It is a battery designed around the equipment’s real requirements.
Conclusion
If you are new to HIMAX, the relationship between the three names can be remembered quite simply:
- Shenzhen Himax Electronics Co., Ltd.Our company and manufacturing entity, responsible for battery R&D, engineering and production.
- HiMAXBATT®Our global battery brand, focused on custom battery products and OEM/ODM battery solutions.
- HiMASSi®Our battery brand primarily serving the Australian market through Himax Electronics Pty Ltd.
Behind these names are connected battery R&D, engineering and manufacturing capabilities.
And when you are developing a custom battery, you do not need to begin with a specific battery model.It is often more useful to start with a few simple questions:
- What voltage does the equipment need?
- How much current does it require?
- Does it need higher peak current at startup?
- How long should it operate?
- How much space is available for the battery?
- What charger will be used?
- What kind of environment will it work in?
Once these requirements are clear, it becomes much easier to evaluate the right battery chemistry, cell configuration, protection system and mechanical design.
A battery is not simply a group of cells. The right battery is one that is designed to work with the equipment it powers.
